Trade Mark Basics: What Every Business Needs to Know | Elise Explains IP - Ep 2
If you’re building a brand in Australia, understanding trade marks is essential. In this episode of Elise Explains IP, Elise Steegstra (lawyer & trade marks attorney) breaks down the fundamentals: what a trade mark is, why you need one, and how the registration process actually works.
Whether you’re a founder, creator, small business owner, or marketer, this is your practical crash course in protecting your brand and avoiding costly mistakes.
What You’ll Learn in This Episode:
- What you can and can’t register as a trade mark
- The difference between a business name, domain name & trade mark
- Why trade marks matter for brand protection and business value
- How registration works in Australia (step-by-step)
- Common mistakes (and how to avoid them)
- International protection: when to think beyond Australia
- When to register your trade mark
- How to enforce your rights once registered
FREE DOWNLOAD – IP Audit Tool
Want to check if your business has hidden IP risks?
Download my free IP Audit Tool here:
https://www.elisesteegstra.com
More Resources
IP Australia: www.ipaustralia.gov.au
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Disclaimer: This podcast is intended for general educational purposes only and does not constitute legal advice. You should obtain advice tailored to your circumstances before acting on any information discussed in this episode.
