A founder spent three years building a skincare brand, only to discover, weeks before a major retail launch, that her brand name was already trade marked by a competitor in her category. The launch stalled....
IP is not a legal formality you deal with once and forget. It's one of the few business assets that can appreciate in value over time, defend your market position, and travel with you into new markets without needing to be rebuilt from scratch.
I've watched founders pour months into building a brand: the name, the colours, the story; only to receive a cease-and-desist letter before their first anniversary. It's more common than you'd think,...
Intellectual property (IP) is a crucial element in the success of any business, yet many entrepreneurs overlook its significance. Too often, IP is treated as an afterthought rather than a strategic asset that can shape a brand's identity and longevity. This article will guide you through the common pitfalls in brand selection and provide insights on effectively protecting your intellectual property.
This article will equip you with vital insights into the strategic importance of IP, enabling you to make informed decisions that enhance your brand's long-term resilience and value.
Understanding the intricate relationship between brand selection and intellectual property protection is essential for any business.
The journey of brand selection and trade mark registration is fraught with potential pitfalls that can lead to costly mistakes. Many business owners approach these decisions with an oversimplified perspective,...
Zip Co Limited v Firstmac Limited [2026] HCA 16
Intellectual property (IP) is often shrouded in complexity, with many businesses mistakenly viewing it as the sole concern of legal experts. This misconception can lead to significant oversights,...
Understanding intellectual property (IP) is essential for any business aiming for sustainable growth. Many organisations mistakenly believe that marketing is their primary hurdle. In truth, a lack of...
As intellectual property (IP) increasingly influences business success, organisations face the challenge of navigating a complex web of rights and regulations. For founders and creators, the task extends...
When trade mark disputes involve celebrities, they tend to attract attention well beyond the legal world. The High Court of Australia’s decision in Taylor v Killer Queen LLC HCA 5 — often referred to...
Elise Steegstra is an Australian Lawyer and general law nerd
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I acknowledge the Wurundjeri Woi-wurrung people as the traditional owners and custodians of the land and waters on which I live and work, affirming their long-standing connection to the area through culture and ceremony. I recognise the crucial role of Elders, past, present and emerging, in community cohesion and the ongoing transmission of culture and history.
