Know when to enforce
Can a Similar Logo Cause Problems in a Different Industry? Louis Vuitton and Molly Tea
Should You Name Your Business After Yourself? The Trade Mark Risks Explained
What founders need to know before they build a brand around their own name
Rethinking Intellectual Property as a Strategic Asset for Business Growth
Most business owners treat intellectual property as a legal formality. That instinct is costing them money. IP sits quietly inside every business - in the brand name on the website, the process that...
Launched Your Product Before Protecting Its Design? You May Have Already Lost the Right to Register It
EPISODE 040 · THE PODCAST, EXPANDED
Why Intellectual Property Belongs in Your Business Strategy
What if the asset with the most potential to protect and grow your business is the one you have been treating as an afterthought? Intellectual property is not a compliance checkbox. It is a commercial...
Can India Trade Mark Basmati in Australia?
Why Pisco Succeeded but Basmati Failed
Brown Nose Day v Red Nose Day: When Are Trade Marks Too Similar?
What happens when two trade marks share the same basic structure, cover the same services and differ by only one colour? That was the question at the heart of the dispute between BROWN NOSE DAY and the...
Transforming Businesses Through Intellectual Property Strategy
A founder spent three years building a skincare brand, only to discover, weeks before a major retail launch, that her brand name was already trade marked by a competitor in her category. The launch stalled....
Intellectual Property: A Strategic Asset for Business Resilience
IP is not a legal formality you deal with once and forget. It's one of the few business assets that can appreciate in value over time, defend your market position, and travel with you into new markets without needing to be rebuilt from scratch.
The Hidden IP Risks of Using AI for Marketing
AI has quickly become part of the everyday marketing toolkit. Businesses are using tools like ChatGPT, Microsoft Copilot, Canva AI, Adobe Firefly and other generative AI platforms to write website copy,...
Avoiding Pitfalls in Brand Selection
I've watched founders pour months into building a brand: the name, the colours, the story; only to receive a cease-and-desist letter before their first anniversary. It's more common than you'd think,...
Author
Elise Steegstra is an Australian Lawyer and general law nerd
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