Know exactly where your IP is exposed.
Work through seven areas of your business in a few minutes. You'll get a personalised, ranked action plan showing what to fix first — and why it matters commercially.
This audit gives general guidance to help you spot gaps and priorities. It isn't legal advice tailored to your specific circumstances — for that, talk to an IP lawyer about your results.
Your IP Action Plan
Here's what to prioritise, ranked by urgency and commercial importance.
How your score and priority ratings work
Your protected % isn't just a count of "good" answers — it's weighted by how commercially important each area is. A gap in something high-value (like an unregistered trade mark) pulls the score down more than a small gap in something minor (like inconsistent use of ™). Anything you marked N/A is left out of the score altogether — it neither helps nor hurts.
Each item in your action plan below is ranked the same way: how urgent the gap is × how commercially important that area is to a typical business. That's why two "No" answers can land in different priority tiers — the underlying risk isn't the same.
- Critical — high-value area, currently unprotected. Deal with these first.
- High priority — meaningful gap or exposure worth fixing soon.
- Medium priority — worth tidying up, lower stakes.
- Low priority — minor or easy fix.
This is a general guide, not a formal legal risk assessment — your own circumstances may weigh differently.
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Enter your email and we'll open your email app with your action plan ready to send — Elise gets a copy too, so she can help you work through it.
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This audit gives general guidance to help you spot gaps and priorities. It isn't legal advice tailored to your specific circumstances.
