Helping Business Owners Protect What They're Building
Whether you're launching a new brand, creating original content, developing software, using AI, or planning your business succession, I help you understand, protect and commercialise your intellectual property with practical legal advice.
Trusted by founders, creatives and growing businesses across Australia
Registered Trade Marks Attorney • Commercial Lawyer • Speaker • Host of Elise Explains IP
WHAT I HELP WITH
Intellectual property isn't just about protecting ideas. It's about protecting the value you've created.
Trade Marks & Branding
Protect your business name, logo and reputation before someone else does.
Copyright & Creative Assets
Understand who owns your content, software, designs and creative work.
AI & Emerging Technology
Navigate the legal risks of AI-generated content, ownership and business use.
Business Protection & Succession
Make sure your intellectual property is owned by the right people and can be transferred, licensed or sold when the time comes.
ABOUT ME
Every business creates intellectual property, but many business owners don't realise how valuable those assets become until there's a dispute, a sale, or someone copies their work.
My goal is to help businesses avoid those problems before they happen by making intellectual property understandable, practical and commercially useful.
As both a Commercial Lawyer and Registered Trade Marks Attorney, I advise businesses on protecting brands, copyright, software, AI, ownership structures and business succession.
WHY WORK WITH ME
Practical Advice
Clear answers without unnecessary legal jargon.
Commercial Focus
Advice designed to support business growth—not just legal compliance.
Strategic Thinking
Helping clients identify valuable intellectual property before it becomes a problem.
Education First
Empowering business owners to make informed decisions through practical guidance and ongoing education.
RESOURCES
BOOK A STRATEGY CALL
Let's Protect What You're Building
Whether you're starting a business, protecting a brand, using AI or planning for the future, I'd love to help.
