Elise Explains IP
Straight-talking intellectual property education for business owners, creatives and entrepreneurs — no legal jargon, just what actually matters.
Whether you've got five minutes or fifty, there's a way in here that fits. Take the free audit to see where your business stands, watch a training on the topic that's relevant to you right now, or follow along with the podcast each week.
Where to start
Start here
10 minutes
Not sure where to begin? Take the free audit. Answer a few questions about your business and get a scored, personalised look at what's protected, what's exposed, and what to do next.
Take the free audit
Watch on demand 25–35 minutes
Prefer to watch than read? Two free trainings, ready whenever you are:
- Why IP Matters — a plain-English overview of the five types of IP and the mistakes that catch business owners out most often. Start here if IP is new territory for you.
- Branding & Trade Marks Masterclass — a deeper dive into brand protection, including real Federal Court cases and what changes if you're expanding overseas. Best if you're actively naming, rebranding, or growing.
Watch the trainings.
Self-paced
Want the fundamentals in one place? The IP Basics Course walks through what you own, what's at risk, and the practical first steps to protect it — at your own pace.
Explore the course
Catch up on the podcast
New episodes cover everything from trade mark basics to AI and IP risk — solo explainers and conversations with IP professionals across the world.
Watch on YouTube or listen wherever you get your podcasts.
Still not sure where to start?
Book a free strategy call and we'll talk through your business directly.
