I've watched founders pour months into building a brand: the name, the colours, the story; only to receive a cease-and-desist letter before their first anniversary. It's more common than you'd think,...

GNR Media

When families talk about business succession, the conversation usually centres on the obvious things. Who will own the shares? Who will become a director? Who gets the business premises? Will one child...

Elise Steegstra

Intellectual property (IP) is a crucial element in the success of any business, yet many entrepreneurs overlook its significance. Too often, IP is treated as an afterthought rather than a strategic asset that can shape a brand's identity and longevity. This article will guide you through the common pitfalls in brand selection and provide insights on effectively protecting your intellectual property.

GNR Media

When people think about estate planning, they tend to think about the obvious things: the family home, bank accounts, investments and superannuation. But what happens to your intellectual property when...

Elise Steegstra

What a Federal Court Decision Tells Us About Protecting the Value of Origin

Elise Steegstra

This article will equip you with vital insights into the strategic importance of IP, enabling you to make informed decisions that enhance your brand's long-term resilience and value.

GNR Media

Understanding the intricate relationship between brand selection and intellectual property protection is essential for any business.

GNR Media

The journey of brand selection and trade mark registration is fraught with potential pitfalls that can lead to costly mistakes. Many business owners approach these decisions with an oversimplified perspective,...

GNR Media

What the Blurred Lines Case Teaches Us About Inspiration and Infringement

Elise Steegstra

Creating something valuable is one thing. Working out how other people can use it — without accidentally giving away more than you intended — is another. For designers, photographers, writers, artists,...

Elise Steegstra

When we talk about copyright, the conversation usually starts with ownership. Who owns the photograph? Who owns the film? Can the business reproduce the design? Can the client change the work? Can someone...

Elise Steegstra

If you create something, you own it. Right? Sometimes. But copyright ownership in Australia can be more complicated than many creatives realise. Whether you are a graphic designer, photographer, illustrator,...

Elise Steegstra