I still own my CDs. And before anyone asks, no, they are not scratched. They have been properly looked after. Some may eventually succumb to disc rot, but that is a chemical deterioration issue and not...
Can a Similar Logo Cause Problems in a Different Industry? Louis Vuitton and Molly Tea
What founders need to know before they build a brand around their own name
Most business owners treat intellectual property as a legal formality. That instinct is costing them money. IP sits quietly inside every business - in the brand name on the website, the process that...
EPISODE 040 · THE PODCAST, EXPANDED
What if the asset with the most potential to protect and grow your business is the one you have been treating as an afterthought? Intellectual property is not a compliance checkbox. It is a commercial...
Why Pisco Succeeded but Basmati Failed
What happens when two trade marks share the same basic structure, cover the same services and differ by only one colour? That was the question at the heart of the dispute between BROWN NOSE DAY and the...
A founder spent three years building a skincare brand, only to discover, weeks before a major retail launch, that her brand name was already trade marked by a competitor in her category. The launch stalled....
IP is not a legal formality you deal with once and forget. It's one of the few business assets that can appreciate in value over time, defend your market position, and travel with you into new markets without needing to be rebuilt from scratch.
AI has quickly become part of the everyday marketing toolkit. Businesses are using tools like ChatGPT, Microsoft Copilot, Canva AI, Adobe Firefly and other generative AI platforms to write website copy,...
Elise Steegstra is an Australian Lawyer and general law nerd
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Disclaimer: This website is intended to provide general information only and does not constitute legal advice. Always obtain professional advice tailored to your circumstances before acting on any legal issue.
I acknowledge the Wurundjeri Woi-wurrung people as the traditional owners and custodians of the land and waters on which I live and work, affirming their long-standing connection to the area through culture and ceremony. I recognise the crucial role of Elders, past, present and emerging, in community cohesion and the ongoing transmission of culture and history.
