Free trainings
Two ways to learn, depending on where your business is at. Both are free, both are watch-on-demand — pick whichever fits.
Training 1 — Why IP Matters
Best if: IP is new territory for you, or you've never had it explained without the jargon.
Length: ~25 minutes
What it covers: A plain-English walk-through of the five types of IP — trade marks, patents, copyright, designs and confidential information — and the mistakes that catch business owners out most often, including the most common one of all: assuming a registered business name means you own your brand.
Training 2 — Branding & Trade Marks Masterclass
Best if: you're actively naming or rebranding, expanding overseas, or want to understand where trade mark protection actually falls apart in practice.
Length: ~35 minutes
What it covers: A deeper dive into what makes a brand genuinely protectable — the forms a trade mark can take, real Federal Court cases on where registrations go wrong, and what changes if you're selling or manufacturing internationally, including in China.
Still not sure?
If you're not sure which one's for you, start with Why IP Matters — it's the shorter overview, and it'll point you toward the masterclass if you need the deeper dive.
Or skip ahead — take the free IP Audit instead
