Elise Steegstra
When trade mark disputes involve celebrities, they tend to attract attention well beyond the legal world. The High Court of Australia’s decision in Taylor v Killer Queen LLC [2026] HCA 5 — often referred...
Elise Steegstra
Most business owners think of trade marks as names and logos. But in the right circumstances, your packaging shape, container, or even a colour can become a registered trade mark. That can be commercially...
Elise Steegstra
Choosing a business name is one of the most important brand decisions you will make. But from a legal perspective, not all trade marks are created equal. If you want your trade mark to be registrable,...
Elise Steegstra
In November 2025, the UK High Court handed down its long-awaited decision in Getty Images v Stability AI, the first major judgment anywhere in the world to meaningfully address how copyright and trade...
Elise Steegstra
Lookalike products — often called dupes — are everywhere. They promise consumers a familiar experience at a lower price, and for retailers, they are a powerful commercial strategy. But from an intellectual...
Elise Steegstra
Using a foreign word in a brand name can feel clever, distinctive, or sophisticated. Many businesses assume that choosing a non-English word automatically gives them a stronger, more protectable trade...