18 February 2026 · Elise Steegstra

International Trade Marks: When You Need Them (And Why Filing Late Can Cost You)

Many business owners assume trade mark protection travels with their brand. It doesn’t. Trade marks are territorial rights. If you register your mark in Australia through IP Australia, you obtain rights...

12 February 2026 · Elise Steegstra

How to Choose a Strong Trade Mark

Choosing a business name is one of the most important brand decisions you will make. But from a legal perspective, not all trade marks are created equal. If you want your trade mark to be registrable,...