11 November 2026 · Elise Steegstra

Protecting Your Creative Assets: The Crucial Role of Copyright

Most business owners don't think about copyright until something goes wrong. A design gets lifted. Content appears on a competitor's site. A collaboration falls apart and nobody's sure who owns what....

28 October 2026 · Elise Steegstra

How do you protect a new brand without spoiling the launch

You have chosen the name, approved the design and planned the campaign. Then a preview image on YouTube gives everyone an early look. That is what happened when the Brisbane 2032 Olympic and Paralympic...

26 October 2026 · Elise Steegstra

Copyright & Creative Businesses: Safeguarding Your Intellectual Property

Most business owners don't think about copyright until something goes wrong. A design gets copied. Content appears on a competitor's site. A collaboration falls apart and nobody can agree on who owns...

12 October 2026 · Elise Steegstra

The True Value of Intellectual Property: Shaping Your Business Strategy

What if the most valuable thing in your business is also the thing you've never properly protected? Most business owners don't find out they have an IP problem until something forces the issue. A trade...

7 October 2026 · Elise Steegstra

Your CD Collection Knows Things Spotify Has Forgotten

I still own my CDs. And before anyone asks, no, they are not scratched. They have been properly looked after. Some may eventually succumb to disc rot, but that is a chemical deterioration issue and not...

2 October 2026 · Elise Steegstra

Know when to enforce

A luxury handbag and a cup of bubble tea might seem to have little in common. But the Louis Vuitton and Molly Tea dispute shows why a visual identity needs careful consideration, even when the businesses...