Elise Steegstra
With great recognition, comes great trade mark risk It’s every marketer’s wildest dream. The brand that they are marketing has achieved widespread recognition and fame and is now so closely associated...
Elise Steegstra
Today I look at the ongoing legal battle between Kraft and Bega over the right to use the iconic ‘yellow jar’ for peanut butter. [Picture] Key Points - Trade Marks and Branding: Does your packaging...