13 November 2026 · Elise Steegstra

Can Amazon Brand Registry Protect Your Business from Counterfeits?

A customer buys a product carrying your brand name. It arrives in familiar packaging, but the quality is terrible. They leave a review warning other people against buying from your business. The problem?...

11 November 2026 · Elise Steegstra

Protecting Your Creative Assets: The Crucial Role of Copyright

Most business owners don't think about copyright until something goes wrong. A design gets lifted. Content appears on a competitor's site. A collaboration falls apart and nobody's sure who owns what....

4 November 2026 · Elise Steegstra

Can You Use Bluey in a Political Cartoon? Copyright, Parody and Satire Under Australian Law

The ABC's dispute with One Nation over political cartoons featuring Bluey raises an interesting question: when does using someone else's copyrighted character become lawful satire? Australia's favourite...

28 October 2026 · Elise Steegstra

How do you protect a new brand without spoiling the launch

You have chosen the name, approved the design and planned the campaign. Then a preview image on YouTube gives everyone an early look. That is what happened when the Brisbane 2032 Olympic and Paralympic...

26 October 2026 · Elise Steegstra

Copyright & Creative Businesses: Safeguarding Your Intellectual Property

Most business owners don't think about copyright until something goes wrong. A design gets copied. Content appears on a competitor's site. A collaboration falls apart and nobody can agree on who owns...

12 October 2026 · Elise Steegstra

The True Value of Intellectual Property: Shaping Your Business Strategy

What if the most valuable thing in your business is also the thing you've never properly protected? Most business owners don't find out they have an IP problem until something forces the issue. A trade...