23 September 2026 · Elise Steegstra

Should You Name Your Business After Yourself? The Trade Mark Risks Explained

If your business is called “ Consulting” or “ Design Studio,” there’s a decent chance you’ve made your life harder than it needed to be. Not because your name isn’t great — it’s your name, of course it’s...

9 September 2026 · Elise Steegstra

Is “Inspired By” Packaging Copyright Infringement?

Is “Inspired By” Packaging Copyright Infringement? Aldi v Hampden Explained Here's a sentence that should make every business owner sit up. A design agency told its client, in writing, that a new packaging...

4 September 2026 · GNR Media

Rethinking Intellectual Property as a Strategic Asset for Business Growth

Most business owners treat intellectual property as a legal formality. That instinct is costing them money. IP sits quietly inside every business - in the brand name on the website, the process that...

2 September 2026 · Elise Steegstra

Launched Your Product Before Protecting Its Design? You May Have Already Lost the Right to Register It

Launched Your Product Before Protecting Its Design? You May Have Already Lost the Right to Register It Here's something most business owners don't find out until it's too late: if you launch a product...

27 August 2026 · GNR Media

Why Intellectual Property Belongs in Your Business Strategy

What if the asset with the most potential to protect and grow your business is the one you have been treating as an afterthought? Intellectual property is not a compliance checkbox. It is a commercial...

26 August 2026 · Elise Steegstra

Can India Trade Mark Basmati in Australia?

Can a country protect the name of a famous regional product when that product is also legitimately made somewhere else? That was the challenge facing India’s Agricultural and Processed Food Products...