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      • Trade Marks & Branding
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  • Elise Explains IP article cover image for Transforming Businesses Through Intellectual Property Strategy
    11 August 2026 · GNR Media GNR Media

    Transforming Businesses Through Intellectual Property Strategy

    A founder spent three years building a skincare brand, only to discover, weeks before a major retail launch, that her brand name was already trade marked by a competitor in her category. The launch stalled....

    • Intellectual Property
    • IP Strategy
  • Elise Explains IP article cover image for Intellectual Property: A Strategic Asset for Business Resilience
    30 July 2026 · GNR Media GNR Media

    Intellectual Property: A Strategic Asset for Business Resilience

    Most business owners treat intellectual property as paperwork. That instinct is costing them money they don't even know they're losing. IP is not a legal formality you deal with once and forget. It's...

    • Intellectual Property
    • IP Strategy
  • Elise Explains IP article cover image for Avoiding Pitfalls in Brand Selection
    20 July 2026 · GNR Media GNR Media

    Avoiding Pitfalls in Brand Selection

    I've watched founders pour months into building a brand: the name, the colours, the story; only to receive a cease-and-desist letter before their first anniversary. It's more common than you'd think,...

    • Intellectual Property
    • IP Strategy
  • Elise Explains IP article cover image for Understanding Common Mistakes in Brand Selection and Intellectual Property Management
    11 July 2026 · GNR Media GNR Media

    Understanding Common Mistakes in Brand Selection and Intellectual Property Management

    Intellectual property (IP) is a crucial element in the success of any business, yet many entrepreneurs overlook its significance. Too often, IP is treated as an afterthought rather than a strategic asset...

    • Intellectual Property
    • IP Strategy
  • Elise Explains IP article cover image for Understanding the Critical Role of IP in Brand Selection and Protection
    29 June 2026 · GNR Media GNR Media

    Understanding the Critical Role of IP in Brand Selection and Protection

    Intellectual property (IP) often becomes a secondary consideration for many business owners until they face costly setbacks that jeopardise their brand's integrity. Recognising the complexities of IP...

    • Intellectual Property
    • IP Strategy
  • Elise Explains IP article cover image for Navigating Brand Selection and Intellectual Property: Insights for Businesses
    23 June 2026 · GNR Media GNR Media

    Navigating Brand Selection and Intellectual Property: Insights for Businesses

    Understanding the intricate relationship between brand selection and intellectual property (IP) protection is essential for any business. Overlooking this connection can lead to costly mistakes that undermine...

    • Intellectual Property
    • IP Strategy
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Elise Steegstra

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