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  • Elise Explains IP article cover image for Navigating Brand Selection and Intellectual Property: Insights for Businesses
    23 June 2026 · GNR Media GNR Media

    Navigating Brand Selection and Intellectual Property: Insights for Businesses

    Understanding the intricate relationship between brand selection and intellectual property (IP) protection is essential for any business. Overlooking this connection can lead to costly mistakes that undermine...

    • Intellectual Property
    • IP Strategy
  • 14 May 2026 · Elise Steegstra Elise Steegstra

    High Court Clarifies “Honest Concurrent Use” in Landmark ZIP Trade Mark Decision

    The High Court of Australia issued a key decision in Zip Co Limited v Firstmac Limited HCA 16, clarifying the scope of the “honest concurrent use” defence under the Trade Marks Act 1995 (Cth). This...

    • Commercial Law
    • IP Strategy
    • Trademarks
  • A padlock on a stairway surrounded by tangled wires, representing the complexity of intellectual property protection for entrepreneurs
    15 April 2026 · GNR Media GNR Media

    Intellectual Property: Building Trust Through Strategic Clarity

    Intellectual property (IP) is often shrouded in complexity, with many businesses mistakenly viewing it as the sole concern of legal experts. This misconception can lead to significant oversights,...

    • Business Growth
    • Entrepreneurs
    • Intellectual Property
    • IP Strategy
    • Trademarks
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