Elise Steegstra
Using a foreign word in a brand name can feel clever, distinctive, or sophisticated. Many businesses assume that choosing a non-English word automatically gives them a stronger, more protectable trade...
Elise Steegstra
For many businesses, confidentiality protection begins and ends with an NDA. Sign the document, exchange information, move on. But in practice, that approach leaves significant gaps — and courts are rarely...
Elise Steegstra
When you’re building a business, your brand is one of your most valuable assets. Yet too many founders and small business owners overlook a crucial part of brand protection: trade marks. In this blog,...
Elise Steegstra
Intellectual property (IP) is one of the most valuable — and most misunderstood — assets in any modern business. Whether you’re a start-up founder, creative, consultant, or established business owner,...
Elise Steegstra
With great recognition, comes great trade mark risk It’s every marketer’s wildest dream. The brand that they are marketing has achieved widespread recognition and fame and is now so closely associated...
Elise Steegstra
Today I look at the ongoing legal battle between Kraft and Bega over the right to use the iconic ‘yellow jar’ for peanut butter. [Picture] Key Points - Trade Marks and Branding: Does your packaging...