Elise Steegstra
In November 2025, the UK High Court handed down its long-awaited decision in Getty Images v Stability AI, the first major judgment anywhere in the world to meaningfully address how copyright and trade...
Elise Steegstra
Lookalike products — often called dupes — are everywhere. They promise consumers a familiar experience at a lower price, and for retailers, they are a powerful commercial strategy. But from an intellectual...
Elise Steegstra
Using a foreign word in a brand name can feel clever, distinctive, or sophisticated. Many businesses assume that choosing a non-English word automatically gives them a stronger, more protectable trade...