• Home
    • Trade Marks & Branding
    • AI & Intellectual Property
    • Business Protection & Succession
    • Copyright & Creative Assets
  • Blog
  • Elise Explains IP
    • IP Risk and Ownership Audit for Businesses
    • IP Basics Course
  • Speaking
  • Contact
  • More...
    • Home >
      • Trade Marks & Branding
      • AI & Intellectual Property
      • Business Protection & Succession
      • Copyright & Creative Assets
    • Blog
    • Elise Explains IP >
      • IP Risk and Ownership Audit for Businesses
      • IP Basics Course
    • Speaking
    • Contact
  • Laptop using generative AI for marketing surrounded by questions about copyright, trade marks, ownership and confidential information.
    29 July 2026 · Elise Steegstra Elise Steegstra

    The Hidden IP Risks of Using AI for Marketing

    AI has quickly become part of the everyday marketing toolkit. Businesses are using tools like ChatGPT, Microsoft Copilot, Canva AI, Adobe Firefly and other generative AI platforms to write website copy,...

    • Ai
    • Copyright
    • IP Strategy
    • Social Media
    • Trademarks
  • Oracle v Google blog hero image featuring an Android phone, law books, scales of justice and a gavel, illustrating the Java API copyright dispute and the difference between fair use and fair dealing.
    13 May 2026 · Elise Steegstra Elise Steegstra

    Oracle v Google: What the API Copyright Case Means for Australian Businesses

    What happens when you write your own software code, but deliberately make it work like someone else’s? That question sat at the centre of one of the most significant software copyright disputes of the...

    • Ai
    • Business Growth
    • Copyright
    • Intellectual Property
    • Technology
  • 21 January 2026 · Elise Steegstra Elise Steegstra

    Getty Images v Stability AI: A Landmark AI Decision — and What It Means for Australia

    In November 2025, the UK High Court handed down its long-awaited decision in Getty Images v Stability AI, the first major judgment anywhere in the world to meaningfully address how copyright and trade...

    • Ai
    • Commercial Law
    • Trademarks
Previous Next

Elise Steegstra

Contact
​
Intersex-Inclusive Progress Pride Flag
Aboriginal Flag and Torres Strait Islander Flag

​Website Terms & Conditions

​Privacy Policy

© COPYRIGHT 2026. ALL RIGHTS RESERVED.

Disclaimer: This website is intended to provide general information only and does not constitute legal advice. Always obtain professional advice tailored to your circumstances before acting on any legal issue.

I acknowledge the Wurundjeri Woi-wurrung people as the traditional owners and custodians of the land and waters on which I live and work, affirming their long-standing connection to the area through culture and ceremony. I recognise the crucial role of Elders, past, present and emerging, in community cohesion and the ongoing transmission of culture and history.

This site uses cookies to help provide a better user experience. In general, cookies are used to retain user preferences and provide anonymized tracking data to third party applications like Google Analytics.