24 March 2026 · Elise Steegstra

Enhancing Business Strategy Through Intellectual Property Insight

As intellectual property (IP) increasingly influences business success, organisations face the challenge of navigating a complex web of rights and regulations. For founders and creators, the task extends...

18 March 2026 · Elise Steegstra

The Katy Perry Trade Mark Case: What the High Court Just Clarified About Reputation and Timing

When trade mark disputes involve celebrities, they tend to attract attention well beyond the legal world. The High Court of Australia’s decision in Taylor v Killer Queen LLC HCA 5 — often referred to...

4 March 2026 · Elise Steegstra

How Packaging and Colours Become Trade Marks in Australia

Most business owners think of trade marks as names and logos. But in the right circumstances, your packaging shape, container, or even a colour can become a registered trade mark. That can be commercially...