Social Media

Elise Explains IP illustration featuring a blue cartoon dog outside Australian Parliament House, alongside copyright documents and a judge's gavel, exploring whether using Bluey in political cartoons is protected by Australia's parody and satire laws.

4 November 2026 ·

Elise Steegstra

Can You Use Bluey in a Political Cartoon? Copyright, Parody and Satire Under Australian Law

The ABC's dispute with One Nation over political cartoons featuring Bluey raises an interesting question: when does using someone else's copyrighted character become lawful satire? Australia's favourite...

ditorial image for Elise Explains IP showing a stack of CDs, a laptop streaming The Reefer Song, film reels and vintage television imagery, illustrating how physical media can preserve music, film and TV that may change or disappear from streaming services.

7 October 2026 ·

Elise Steegstra

Your CD Collection Knows Things Spotify Has Forgotten

I still own my CDs. And before anyone asks, no, they are not scratched. They have been properly looked after. Some may eventually succumb to disc rot, but that is a chemical deterioration issue and not...

Charcoal handbag and pink bubble tea cup beneath a layered four petal flower, illustrating the Louis Vuitton and Molly Tea trade mark dispute.

2 October 2026 ·

Elise Steegstra

Know when to enforce

A luxury handbag and a cup of bubble tea might seem to have little in common. But the Louis Vuitton and Molly Tea dispute shows why a visual identity needs careful consideration, even when the businesses...

Laptop using generative AI for marketing surrounded by questions about copyright, trade marks, ownership and confidential information.

29 July 2026 ·

Elise Steegstra

The Hidden IP Risks of Using AI for Marketing

AI has quickly become part of the everyday marketing toolkit. Businesses are using tools like ChatGPT, Microsoft Copilot, Canva AI, Adobe Firefly and other generative AI platforms to write website copy,...

Laptop and smartphone representing the different intellectual property assets in a website or app, including code, design, branding, content, images and data.

1 April 2026 ·

Elise Steegstra

Website & App IP Essentials: Do You Actually Own What You’ve Built?

Website & App IP Essentials: Do You Actually Own What You’ve Built? You paid for the website. You commissioned the app. You paid the developer, designer and copywriter. So you own it all, right? Not...

20 March 2026 ·

Elise Steegstra

Social Media IP Risks for Brands: What Business Owners Need to Know

Social Media IP Risks for Brands: What Business Owners Need to Know Social media is one of the most powerful tools available for building a brand. It allows businesses to reach new audiences, build communities...