1 July 2026 · Elise Steegstra

Can Peru Trade Mark PISCO?

Can a country effectively claim rights over the name of a drink? That was the question at the heart of the recent Federal Court decision in Republic of Peru (Peruvian State) v Registrar of Trade Marks...

29 June 2026 · GNR Media

Understanding the Critical Role of IP in Brand Selection and Protection

Intellectual property (IP) often becomes a secondary consideration for many business owners until they face costly setbacks that jeopardise their brand's integrity. Recognising the complexities of IP...

23 June 2026 · GNR Media

Navigating Brand Selection and Intellectual Property: Insights for Businesses

Understanding the intricate relationship between brand selection and intellectual property (IP) protection is essential for any business. Overlooking this connection can lead to costly mistakes that undermine...

19 June 2026 · GNR Media

Common Mistakes in Brand Selection and Trade marking: Insights from Elise Explains IP

The journey of brand selection and trade mark registration is fraught with potential pitfalls that can lead to costly mistakes. Many business owners approach these decisions with an oversimplified perspective,...

17 June 2026 · Elise Steegstra

Can You Copyright a Vibe?

Every creator is influenced by something. A musician hears a song and loves its groove. A designer sees packaging and likes the aesthetic. A business owner finds a competitor's website and tells their...

3 June 2026 · Elise Steegstra

How to License Your Creative Work Without Losing Control

Creating something valuable is one thing. Working out how other people can use it — without accidentally giving away more than you intended — is another. For designers, photographers, writers, artists,...