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    • Home >
      • Trade Marks & Branding
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      • Business Protection & Succession
      • Copyright & Creative Assets
    • Blog
    • Elise Explains IP >
      • IP Risk and Ownership Audit for Businesses
      • IP Basics Course
    • Speaking
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  • Family business succession planning workspace illustrating intellectual property assets including brands, systems, customers and business legacy.
    15 July 2026 · Elise Steegstra Elise Steegstra

    Who Owns the Intellectual Property in Your Family Business?

    When families talk about business succession, the conversation usually centres on the obvious things. Who will own the shares? Who will become a director? Who gets the business premises? Will one child...

    • Business Growth
    • Business Succession
    • IP Strategy
    • Licensing
    • Trademarks
  • Hero image for an Elise Explains IP article about the Blurred Lines copyright case, featuring vinyl records representing Marvin Gaye's Got to Give It Up and Robin Thicke's Blurred Lines, with the question “Can you copyright a vibe?”
    17 June 2026 · Elise Steegstra Elise Steegstra

    Can You Copyright a Vibe?

    Every creator is influenced by something. A musician hears a song and loves its groove. A designer sees packaging and likes the aesthetic. A business owner finds a competitor's website and tells their...

    • Copyright
    • Intellectual Property
    • Licensing
  • Creative workspace illustrating IP licensing, with a laptop, artwork, photography and a checklist covering licence scope, duration, territory, exclusivity and payment.
    3 June 2026 · Elise Steegstra Elise Steegstra

    How to License Your Creative Work Without Losing Control

    Creating something valuable is one thing. Working out how other people can use it — without accidentally giving away more than you intended — is another. For designers, photographers, writers, artists,...

    • Business Growth
    • Copyright
    • Licensing
  • Film clapperboard, film strip and production credit sheet with the director credit highlighted in pink, representing copyright, attribution and moral rights for creatives in Australia.
    27 May 2026 · Elise Steegstra Elise Steegstra

    Copyright and Moral Rights in Australia: Why Giving Credit Matters

    When we talk about copyright, the conversation usually starts with ownership. Who owns the photograph? Who owns the film? Can the business reproduce the design? Can the client change the work? Can someone...

    • Business Growth
    • Copyright
    • Licensing
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