20 March 2026 · Elise Steegstra

Social Media IP Risks for Brands: What Business Owners Need to Know

Social Media IP Risks for Brands: What Business Owners Need to Know Social media is one of the most powerful tools available for building a brand. It allows businesses to reach new audiences, build communities...

18 March 2026 · Elise Steegstra

The Katy Perry Trade Mark Case: What the High Court Just Clarified About Reputation and Timing

When trade mark disputes involve celebrities, they tend to attract attention well beyond the legal world. The High Court of Australia’s decision in Taylor v Killer Queen LLC HCA 5 — often referred to...

11 March 2026 · Elise Steegstra

Can You Trademark a Slogan or Tagline in Australia?

Can You Trademark a Slogan or Tagline in Australia? “Just Do It.” “I’m Lovin’ It.” “Because You’re Worth It.” Sometimes a handful of words can become almost as recognisable as the business name or logo...

4 March 2026 · Elise Steegstra

How Packaging and Colours Become Trade Marks in Australia

Most business owners think of trade marks as names and logos. But in the right circumstances, your packaging shape, container, or even a colour can become a registered trade mark. That can be commercially...

18 February 2026 · Elise Steegstra

International Trade Marks: When You Need Them (And Why Filing Late Can Cost You)

Many business owners assume trade mark protection travels with their brand. It doesn’t. Trade marks are territorial rights. If you register your mark in Australia through IP Australia, you obtain rights...

12 February 2026 · Elise Steegstra

How to Choose a Strong Trade Mark

Choosing a business name is one of the most important brand decisions you will make. But from a legal perspective, not all trade marks are created equal. If you want your trade mark to be registrable,...