23 September 2026 · Elise Steegstra

Should You Name Your Business After Yourself? The Trade Mark Risks Explained

If your business is called “ Consulting” or “ Design Studio,” there’s a decent chance you’ve made your life harder than it needed to be. Not because your name isn’t great — it’s your name, of course it’s...

20 May 2026 · Elise Steegstra

Who Actually Owns Your Work? Copyright Basics for Creatives in Australia

If you create something, you own it. Right? Sometimes. But copyright ownership in Australia can be more complicated than many creatives realise. Whether you are a graphic designer, photographer, illustrator,...

15 April 2026 · GNR Media

Intellectual Property: Building Trust Through Strategic Clarity

Intellectual property (IP) is often shrouded in complexity, with many businesses mistakenly viewing it as the sole concern of legal experts. This misconception can lead to significant oversights, jeopardising...

15 April 2026 · Elise Steegstra

Common Trade Mark Mistakes Startups Make

When you’re starting a business, there are plenty of things competing for your attention. You’re developing the product or service. Finding customers. Building a website. Setting up systems. Working...

8 April 2026 · Elise Steegstra

Software Licensing Basics

When you pay for software, it is easy to assume you own it. After all, your business has paid for the subscription, commissioned the development or purchased the product. Surely that means it is yours?...