High Court Clarifies “Honest Concurrent Use” in Landmark ZIP Trade Mark Decision
Zip Co Limited v Firstmac Limited [2026] HCA 16
Oracle v Google: What the API Copyright Case Means for Australian Businesses
What happens when you write your own software code, but deliberately make it work like someone else’s? That question sat at the centre of one of the most significant software copyright disputes of the...
Why Expanding Overseas Can Put Your Trade Mark at Risk
I’m writing this from London, where I’m attending INTA 2026 alongside trade mark professionals and brand owners from around the world. And between the conference sessions, meetings and receptions, one...
World IP Day 2026: What Sport Can Teach Businesses About IP
What can sport teach businesses about IP? Explore trade marks, branding, innovation and licensing for World IP Day 2026.
Intellectual Property: Building Trust Through Strategic Clarity
Intellectual property (IP) is often shrouded in complexity, with many businesses mistakenly viewing it as the sole concern of legal experts. This misconception can lead to significant oversights, jeopardising...
Common Trade Mark Mistakes Startups Make
When you’re starting a business, there are plenty of things competing for your attention. You’re developing the product or service. Finding customers. Building a website. Setting up systems. Working...
Software Licensing Basics
What Business Owners Need to Know
Intellectual Property: Building Trust Through Clarity
Understanding intellectual property (IP) is essential for any business aiming for sustainable growth. Many organisations mistakenly believe that marketing is their primary hurdle. In truth, a lack of...
Website & App IP Essentials: Do You Actually Own What You’ve Built?
Website & App IP Essentials: Do You Actually Own What You’ve Built? You paid for the website. You commissioned the app. You paid the developer, designer and copywriter. So you own it all, right? Not...
Enhancing Business Strategy Through Intellectual Property Insight
As intellectual property (IP) increasingly influences business success, organisations face the challenge of navigating a complex web of rights and regulations. For founders and creators, the task extends...
Social Media IP Risks for Brands: What Business Owners Need to Know
Social Media IP Risks for Brands: What Business Owners Need to Know Social media is one of the most powerful tools available for building a brand. It allows businesses to reach new audiences, build communities...
The Katy Perry Trade Mark Case: What the High Court Just Clarified About Reputation and Timing
When trade mark disputes involve celebrities, they tend to attract attention well beyond the legal world. The High Court of Australia’s decision in Taylor v Killer Queen LLC HCA 5 — often referred to...
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Elise Steegstra is an Australian Lawyer and general law nerd
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