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    • Home >
      • Trade Marks & Branding
      • AI & Emerging Technology for Business | Elise Steegstra
      • Business Protection & Succession
      • Copyright & Creative Assets
    • Blog
    • Elise Explains IP >
      • IP Risk and Ownership Audit for Businesses
      • IP Basics Course
    • Speaking
    • Contact
  • Pink and charcoal sporting equipment, including a running shoe, soccer ball, tennis ball and racket, representing innovation, branding and intellectual property in sport.
    26 April 2026 · Elise Steegstra Elise Steegstra

    World IP Day 2026: What Sport Can Teach Businesses About IP

    World IP Day: What sport can teach us about intellectual property? Every year on 26 April, World Intellectual Property Day puts the spotlight on the role intellectual property plays in encouraging creativity...

    • Intellectual Property
    • IP Strategy
  • A padlock on a stairway surrounded by tangled wires, representing the complexity of intellectual property protection for entrepreneurs
    15 April 2026 · GNR Media GNR Media

    Intellectual Property: Building Trust Through Strategic Clarity

    Intellectual property (IP) is often shrouded in complexity, with many businesses mistakenly viewing it as the sole concern of legal experts. This misconception can lead to significant oversights, jeopardising...

    • Business Growth
    • Entrepreneurs
    • Intellectual Property
    • IP Strategy
    • Trademarks
  • Startup workspace with laptop, notebook and trade mark checklist illustrating common trade mark mistakes startups should avoid.
    15 April 2026 · Elise Steegstra Elise Steegstra

    Common Trade Mark Mistakes Startups Make

    When you’re starting a business, there are plenty of things competing for your attention. You’re developing the product or service. Finding customers. Building a website. Setting up systems. Working...

    • Business Growth
    • Entrepreneurs
    • Intellectual Property
    • IP Strategy
  • Laptop displaying a software access screen on a desk, illustrating software licensing, IP ownership and access rights for businesses.
    8 April 2026 · Elise Steegstra Elise Steegstra

    Software Licensing Basics

    When you pay for software, it is easy to assume you own it. After all, your business has paid for the subscription, commissioned the development or purchased the product. Surely that means it is yours?...

    • Business Growth
    • Copyright
    • Entrepreneurs
    • IP Strategy
    • Technology
  • 4 April 2026 · Elise Steegstra Elise Steegstra

    Intellectual Property: Building Trust Through Clarity

    Understanding intellectual property (IP) is essential for any business aiming for sustainable growth. Many organisations mistakenly believe that marketing is their primary hurdle. In truth, a lack of...

  • Laptop and smartphone representing the different intellectual property assets in a website or app, including code, design, branding, content, images and data.
    1 April 2026 · Elise Steegstra Elise Steegstra

    Website & App IP Essentials: Do You Actually Own What You’ve Built?

    Website & App IP Essentials: Do You Actually Own What You’ve Built? You paid for the website. You commissioned the app. You paid the developer, designer and copywriter. So you own it all, right? Not...

    • IP Strategy
    • Social Media
    • Technology
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