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    • Home >
      • Trade Marks & Branding
      • AI & Intellectual Property
      • Business Protection & Succession
      • Copyright & Creative Assets
    • Blog
    • Elise Explains IP >
      • IP Risk and Ownership Audit for Businesses
      • IP Basics Course
    • Speaking
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  • Elise Explains IP podcast graphic: two smiling snack packaging boxes being compared under a magnifying glass, is inspired-by packaging copyright infringement, Aldi v Hampden explained.
    9 September 2026 · Elise Steegstra Elise Steegstra

    Is “Inspired By” Packaging Copyright Infringement?

    Is “Inspired By” Packaging Copyright Infringement? Aldi v Hampden Explained Here's a sentence that should make every business owner sit up. A design agency told its client, in writing, that a new packaging...

    • Business Growth
    • Copyright
    • Intellectual Property
    • IP Strategy
  • Elise Explains IP article cover image for Rethinking Intellectual Property as a Strategic Asset for Business Growth
    4 September 2026 · GNR Media GNR Media

    Rethinking Intellectual Property as a Strategic Asset for Business Growth

    Most business owners treat intellectual property as a legal formality. That instinct is costing them money. IP sits quietly inside every business - in the brand name on the website, the process that...

    • Intellectual Property
    • IP Strategy
  • Elise Explains IP podcast graphic for Episode 040 — 'Registered Designs: The IP Right Most Product Businesses Are Missing,' with line-icon illustrations of a package, lightbulb, tag, shield, and document on a pale pink
    2 September 2026 · Elise Steegstra Elise Steegstra

    Launched Your Product Before Protecting Its Design? You May Have Already Lost the Right to Register It

    Launched Your Product Before Protecting Its Design? You May Have Already Lost the Right to Register It Here's something most business owners don't find out until it's too late: if you launch a product...

    • Designs
    • IP Strategy
    • Trade Dress
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