23 September 2026 · Elise Steegstra

Should You Name Your Business After Yourself? The Trade Mark Risks Explained

If your business is called “ Consulting” or “ Design Studio,” there’s a decent chance you’ve made your life harder than it needed to be. Not because your name isn’t great — it’s your name, of course it’s...

15 July 2026 · Elise Steegstra

Who Owns the Intellectual Property in Your Family Business?

When families talk about business succession, the conversation usually centres on the obvious things. Who will own the shares? Who will become a director? Who gets the business premises? Will one child...

8 July 2026 · Elise Steegstra

What Happens to Your Intellectual Property When You Die?

When people think about estate planning, they tend to think about the obvious things: the family home, bank accounts, investments and superannuation. But what happens to your intellectual property when...