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    • Home >
      • Trade Marks & Branding
      • AI & Emerging Technology for Business | Elise Steegstra
      • Business Protection & Succession
      • Copyright & Creative Assets
    • Blog
    • Elise Explains IP >
      • IP Risk and Ownership Audit for Businesses
      • IP Basics Course
    • Speaking
    • Contact
  • Elise Explains IP article cover image for Avoiding Pitfalls in Brand Selection
    20 July 2026 · GNR Media GNR Media

    Avoiding Pitfalls in Brand Selection

    I've watched founders pour months into building a brand: the name, the colours, the story; only to receive a cease-and-desist letter before their first anniversary. It's more common than you'd think,...

    • Intellectual Property
    • IP Strategy
  • Family business succession planning workspace illustrating intellectual property assets including brands, systems, customers and business legacy.
    15 July 2026 · Elise Steegstra Elise Steegstra

    Who Owns the Intellectual Property in Your Family Business?

    When families talk about business succession, the conversation usually centres on the obvious things. Who will own the shares? Who will become a director? Who gets the business premises? Will one child...

    • Business Growth
    • Business Succession
    • IP Strategy
    • Licensing
    • Trademarks
  • Elise Explains IP article cover image for Understanding Common Mistakes in Brand Selection and Intellectual Property Management
    11 July 2026 · GNR Media GNR Media

    Understanding Common Mistakes in Brand Selection and Intellectual Property Management

    Intellectual property (IP) is a crucial element in the success of any business, yet many entrepreneurs overlook its significance. Too often, IP is treated as an afterthought rather than a strategic asset...

    • Intellectual Property
    • IP Strategy
  • Estate planning documents alongside books representing copyright, trade marks, patents and designs, with a robotics schematic illustrating intellectual property in a deceased estate.
    8 July 2026 · Elise Steegstra Elise Steegstra

    What Happens to Your Intellectual Property When You Die?

    When people think about estate planning, they tend to think about the obvious things: the family home, bank accounts, investments and superannuation. But what happens to your intellectual property when...

    • Business Succession
    • Intellectual Property
    • IP Strategy
  • Pisco Sour with grapes and a Peruvian flag overlooking a vineyard, illustrating the Federal Court case about Peru's PISCO certification trade mark in Australia.
    1 July 2026 · Elise Steegstra Elise Steegstra

    Can Peru Trade Mark PISCO?

    Can a country effectively claim rights over the name of a drink? That was the question at the heart of the recent Federal Court decision in Republic of Peru (Peruvian State) v Registrar of Trade Marks...

    • International
    • Trademarks
  • Elise Explains IP article cover image for Understanding the Critical Role of IP in Brand Selection and Protection
    29 June 2026 · GNR Media GNR Media

    Understanding the Critical Role of IP in Brand Selection and Protection

    Intellectual property (IP) often becomes a secondary consideration for many business owners until they face costly setbacks that jeopardise their brand's integrity. Recognising the complexities of IP...

    • Intellectual Property
    • IP Strategy
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Elise Steegstra

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