Avoiding Pitfalls in Brand Selection
I've watched founders pour months into building a brand: the name, the colours, the story; only to receive a cease-and-desist letter before their first anniversary. It's more common than you'd think,...
I've watched founders pour months into building a brand: the name, the colours, the story; only to receive a cease-and-desist letter before their first anniversary. It's more common than you'd think,...
When families talk about business succession, the conversation usually centres on the obvious things. Who will own the shares? Who will become a director? Who gets the business premises? Will one child...
Intellectual property (IP) is a crucial element in the success of any business, yet many entrepreneurs overlook its significance. Too often, IP is treated as an afterthought rather than a strategic asset...
When people think about estate planning, they tend to think about the obvious things: the family home, bank accounts, investments and superannuation. But what happens to your intellectual property when...
Can a country effectively claim rights over the name of a drink? That was the question at the heart of the recent Federal Court decision in Republic of Peru (Peruvian State) v Registrar of Trade Marks...
Intellectual property (IP) often becomes a secondary consideration for many business owners until they face costly setbacks that jeopardise their brand's integrity. Recognising the complexities of IP...