23 June 2026 · GNR Media

Navigating Brand Selection and Intellectual Property: Insights for Businesses

Understanding the intricate relationship between brand selection and intellectual property (IP) protection is essential for any business. Overlooking this connection can lead to costly mistakes that undermine...

19 June 2026 · GNR Media

Common Mistakes in Brand Selection and Trade marking: Insights from Elise Explains IP

The journey of brand selection and trade mark registration is fraught with potential pitfalls that can lead to costly mistakes. Many business owners approach these decisions with an oversimplified perspective,...

17 June 2026 · Elise Steegstra

Can You Copyright a Vibe?

Every creator is influenced by something. A musician hears a song and loves its groove. A designer sees packaging and likes the aesthetic. A business owner finds a competitor's website and tells their...

3 June 2026 · Elise Steegstra

How to License Your Creative Work Without Losing Control

Creating something valuable is one thing. Working out how other people can use it — without accidentally giving away more than you intended — is another. For designers, photographers, writers, artists,...

27 May 2026 · Elise Steegstra

Copyright and Moral Rights in Australia: Why Giving Credit Matters

When we talk about copyright, the conversation usually starts with ownership. Who owns the photograph? Who owns the film? Can the business reproduce the design? Can the client change the work? Can someone...

20 May 2026 · Elise Steegstra

Who Actually Owns Your Work? Copyright Basics for Creatives in Australia

If you create something, you own it. Right? Sometimes. But copyright ownership in Australia can be more complicated than many creatives realise. Whether you are a graphic designer, photographer, illustrator,...