Elise Steegstra
In November 2025, the UK High Court handed down its long-awaited decision in Getty Images v Stability AI, the first major judgment anywhere in the world to meaningfully address how copyright and trade...
Elise Steegstra
Lookalike products — often called dupes — are everywhere. They promise consumers a familiar experience at a lower price, and for retailers, they are a powerful commercial strategy. But from an intellectual...
Elise Steegstra
Using a foreign word in a brand name can feel clever, distinctive, or sophisticated. Many businesses assume that choosing a non-English word automatically gives them a stronger, more protectable trade...
Elise Steegstra
For many businesses, confidentiality protection begins and ends with an NDA. Sign the document, exchange information, move on. But in practice, that approach leaves significant gaps — and courts are rarely...
Elise Steegstra
When you’re building a business, your brand is one of your most valuable assets. Yet too many founders and small business owners overlook a crucial part of brand protection: trade marks. In this blog,...
Elise Steegstra
Intellectual property (IP) is one of the most valuable — and most misunderstood — assets in any modern business. Whether you’re a start-up founder, creative, consultant, or established business owner,...