19 June 2026 · GNR Media

Common Mistakes in Brand Selection and Trade marking: Insights from Elise Explains IP

The journey of brand selection and trade mark registration is fraught with potential pitfalls that can lead to costly mistakes. Many business owners approach these decisions with an oversimplified perspective,...

14 May 2026 · Elise Steegstra

High Court Clarifies “Honest Concurrent Use” in Landmark ZIP Trade Mark Decision

The High Court of Australia issued a key decision in Zip Co Limited v Firstmac Limited HCA 16, clarifying the scope of the “honest concurrent use” defence under the Trade Marks Act 1995 (Cth). This...

15 April 2026 · GNR Media

Intellectual Property: Building Trust Through Strategic Clarity

Intellectual property (IP) is often shrouded in complexity, with many businesses mistakenly viewing it as the sole concern of legal experts. This misconception can lead to significant oversights,...

4 April 2026 · Elise Steegstra

Intellectual Property: Building Trust Through Clarity

Understanding intellectual property (IP) is essential for any business aiming for sustainable growth. Many organisations mistakenly believe that marketing is their primary hurdle. In truth, a lack of...

24 March 2026 · Elise Steegstra

Enhancing Business Strategy Through Intellectual Property Insight

As intellectual property (IP) increasingly influences business success, organisations face the challenge of navigating a complex web of rights and regulations. For founders and creators, the task extends...

18 March 2026 · Elise Steegstra

The Katy Perry Trade Mark Case: What the High Court Just Clarified About Reputation and Timing

When trade mark disputes involve celebrities, they tend to attract attention well beyond the legal world. The High Court of Australia’s decision in Taylor v Killer Queen LLC HCA 5 — often referred to...