Elise Steegstra
Many business owners assume trade mark protection travels with their brand. It doesn’t. Trade marks are territorial rights. If you register your mark in Australia through IP Australia, you obtain rights...
Elise Steegstra
Choosing a business name is one of the most important brand decisions you will make. But from a legal perspective, not all trade marks are created equal. If you want your trade mark to be registrable,...
Elise Steegstra
In November 2025, the UK High Court handed down its long-awaited decision in Getty Images v Stability AI, the first major judgment anywhere in the world to meaningfully address how copyright and trade...
Elise Steegstra
Lookalike products — often called dupes — are everywhere. They promise consumers a familiar experience at a lower price, and for retailers, they are a powerful commercial strategy. But from an intellectual...
Elise Steegstra
Using a foreign word in a brand name can feel clever, distinctive, or sophisticated. Many businesses assume that choosing a non-English word automatically gives them a stronger, more protectable trade...
Elise Steegstra
For many businesses, confidentiality protection begins and ends with an NDA. Sign the document, exchange information, move on. But in practice, that approach leaves significant gaps — and courts are rarely...