• Home
    • Trade Marks & Branding
    • AI & Emerging Technology for Business | Elise Steegstra
    • Business Protection & Succession
    • Copyright & Creative Assets
  • Blog
  • Elise Explains IP
    • IP Risk and Ownership Audit for Businesses
    • IP Basics Course
  • Speaking
  • Contact
  • More...
    • Home >
      • Trade Marks & Branding
      • AI & Emerging Technology for Business | Elise Steegstra
      • Business Protection & Succession
      • Copyright & Creative Assets
    • Blog
    • Elise Explains IP >
      • IP Risk and Ownership Audit for Businesses
      • IP Basics Course
    • Speaking
    • Contact
  • Elise Explains IP article cover image for Why Intellectual Property Belongs in Your Business Strategy
    27 August 2026 · GNR Media GNR Media

    Why Intellectual Property Belongs in Your Business Strategy

    What if the asset with the most potential to protect and grow your business is the one you have been treating as an afterthought? Intellectual property is not a compliance checkbox. It is a commercial...

    • Intellectual Property
    • IP Strategy
  • A bowl of long-grain Basmati rice and a glass of Pisco positioned on either side of brass scales, representing the contrasting Australian trade mark decisions.
    26 August 2026 · Elise Steegstra Elise Steegstra

    Can India Trade Mark Basmati in Australia?

    Can a country protect the name of a famous regional product when that product is also legitimately made somewhere else? That was the challenge facing India’s Agricultural and Processed Food Products...

    • Intellectual Property
    • International
    • IP Strategy
    • Trademarks
  • Abstract image of Similar Forms, Distinct Identity being a pink blobby shape on the left and a similar sage green  blobby thing on the right
    12 August 2026 · Elise Steegstra Elise Steegstra

    Brown Nose Day v Red Nose Day: When Are Trade Marks Too Similar?

    What happens when two trade marks share the same basic structure, cover the same services and differ by only one colour? That was the question at the heart of the dispute between BROWN NOSE DAY and the...

    • Intellectual Property
    • IP Strategy
    • Trademarks
  • Elise Explains IP article cover image for Transforming Businesses Through Intellectual Property Strategy
    11 August 2026 · GNR Media GNR Media

    Transforming Businesses Through Intellectual Property Strategy

    A founder spent three years building a skincare brand, only to discover, weeks before a major retail launch, that her brand name was already trade marked by a competitor in her category. The launch stalled....

    • Intellectual Property
    • IP Strategy
  • Elise Explains IP article cover image for Intellectual Property: A Strategic Asset for Business Resilience
    30 July 2026 · GNR Media GNR Media

    Intellectual Property: A Strategic Asset for Business Resilience

    Most business owners treat intellectual property as paperwork. That instinct is costing them money they don't even know they're losing. IP is not a legal formality you deal with once and forget. It's...

    • Intellectual Property
    • IP Strategy
  • Laptop using generative AI for marketing surrounded by questions about copyright, trade marks, ownership and confidential information.
    29 July 2026 · Elise Steegstra Elise Steegstra

    The Hidden IP Risks of Using AI for Marketing

    AI has quickly become part of the everyday marketing toolkit. Businesses are using tools like ChatGPT, Microsoft Copilot, Canva AI, Adobe Firefly and other generative AI platforms to write website copy,...

    • Ai
    • Copyright
    • IP Strategy
    • Social Media
    • Trademarks
Previous Next

Elise Steegstra

Contact
​
Intersex-Inclusive Progress Pride Flag
Aboriginal Flag and Torres Strait Islander Flag

​Website Terms & Conditions

​Privacy Policy

© COPYRIGHT 2026. ALL RIGHTS RESERVED.

Disclaimer: This website is intended to provide general information only and does not constitute legal advice. Always obtain professional advice tailored to your circumstances before acting on any legal issue.

I acknowledge the Wurundjeri Woi-wurrung people as the traditional owners and custodians of the land and waters on which I live and work, affirming their long-standing connection to the area through culture and ceremony. I recognise the crucial role of Elders, past, present and emerging, in community cohesion and the ongoing transmission of culture and history.

This site uses cookies to help provide a better user experience. In general, cookies are used to retain user preferences and provide anonymized tracking data to third party applications like Google Analytics.