13 November 2026 · Elise Steegstra

Can Amazon Brand Registry Protect Your Business from Counterfeits?

A customer buys a product carrying your brand name. It arrives in familiar packaging, but the quality is terrible. They leave a review warning other people against buying from your business. The problem?...

11 November 2026 · Elise Steegstra

Protecting Your Creative Assets: The Crucial Role of Copyright

Most business owners don't think about copyright until something goes wrong. A design gets lifted. Content appears on a competitor's site. A collaboration falls apart and nobody's sure who owns what....

28 October 2026 · Elise Steegstra

How do you protect a new brand without spoiling the launch

You have chosen the name, approved the design and planned the campaign. Then a preview image on YouTube gives everyone an early look. That is what happened when the Brisbane 2032 Olympic and Paralympic...

15 October 2026 · Elise Steegstra

Copyright & Creative Businesses: A Strategic Approach to Protecting Your Work

Most business owners don't think about copyright until something goes wrong. A piece of work gets copied, a contract dispute surfaces, or a collaborator walks away claiming ownership of something you...

12 October 2026 · Elise Steegstra

The True Value of Intellectual Property: Shaping Your Business Strategy

What if the most valuable thing in your business is also the thing you've never properly protected? Most business owners don't find out they have an IP problem until something forces the issue. A trade...

2 October 2026 · Elise Steegstra

Know when to enforce

A luxury handbag and a cup of bubble tea might seem to have little in common. But the Louis Vuitton and Molly Tea dispute shows why a visual identity needs careful consideration, even when the businesses...