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    • Home >
      • Trade Marks & Branding
      • AI & Intellectual Property
      • Business Protection & Succession
      • Copyright & Creative Assets
    • Blog
    • Elise Explains IP >
      • IP Risk and Ownership Audit for Businesses
      • IP Basics Course
    • Speaking
    • Contact
  • Oracle v Google blog hero image featuring an Android phone, law books, scales of justice and a gavel, illustrating the Java API copyright dispute and the difference between fair use and fair dealing.
    13 May 2026 · Elise Steegstra Elise Steegstra

    Oracle v Google: What the API Copyright Case Means for Australian Businesses

    What happens when you write your own software code, but deliberately make it work like someone else’s? That question sat at the centre of one of the most significant software copyright disputes of the...

    • Ai
    • Business Growth
    • Copyright
    • Intellectual Property
    • Technology
  • London skyline and Big Ben with international travel and brand protection imagery, illustrating the trade mark risks businesses face when expanding overseas.
    6 May 2026 · Elise Steegstra Elise Steegstra

    Why Expanding Overseas Can Put Your Trade Mark at Risk

    I’m writing this from London, where I’m attending INTA 2026 alongside trade mark professionals and brand owners from around the world. And between the conference sessions, meetings and receptions, one...

    • Business Growth
    • Intellectual Property
    • International
    • IP Strategy
  • A padlock on a stairway surrounded by tangled wires, representing the complexity of intellectual property protection for entrepreneurs
    15 April 2026 · GNR Media GNR Media

    Intellectual Property: Building Trust Through Strategic Clarity

    Intellectual property (IP) is often shrouded in complexity, with many businesses mistakenly viewing it as the sole concern of legal experts. This misconception can lead to significant oversights, jeopardising...

    • Business Growth
    • Entrepreneurs
    • Intellectual Property
    • IP Strategy
    • Trademarks
  • Startup workspace with laptop, notebook and trade mark checklist illustrating common trade mark mistakes startups should avoid.
    15 April 2026 · Elise Steegstra Elise Steegstra

    Common Trade Mark Mistakes Startups Make

    When you’re starting a business, there are plenty of things competing for your attention. You’re developing the product or service. Finding customers. Building a website. Setting up systems. Working...

    • Business Growth
    • Entrepreneurs
    • Intellectual Property
    • IP Strategy
  • Laptop displaying a software access screen on a desk, illustrating software licensing, IP ownership and access rights for businesses.
    8 April 2026 · Elise Steegstra Elise Steegstra

    Software Licensing Basics

    When you pay for software, it is easy to assume you own it. After all, your business has paid for the subscription, commissioned the development or purchased the product. Surely that means it is yours?...

    • Business Growth
    • Copyright
    • Entrepreneurs
    • IP Strategy
    • Technology
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Elise Steegstra

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