14 January 2026 · Elise Steegstra

Aldi, Dupes and IP Law: When “Inspired By” Becomes Infringement

Lookalike products — often called dupes — are everywhere. They promise consumers a familiar experience at a lower price, and for retailers, they are a powerful commercial strategy. But from an intellectual...

7 January 2026 · Elise Steegstra

Foreign Words as Trade Marks in Australia: When Are They Descriptive?

Using a foreign word in a brand name can feel clever, distinctive, or sophisticated. Many businesses assume that choosing a non-English word automatically gives them a stronger, more protectable trade...

10 December 2025 · Elise Steegstra

Trade Mark Basics: What Every Business Needs to Know to Protect Its Brand

When you’re building a business, your brand is one of your most valuable assets. Yet too many founders and small business owners overlook a crucial part of brand protection: trade marks. In this blog,...

4 December 2025 · Elise Steegstra

The Essential Guide to Intellectual Property in Australia: Trade Marks, Designs, Copyright & More

Intellectual property (IP) is one of the most valuable — and most misunderstood — assets in any modern business. Whether you’re a start-up founder, creative, consultant, or established business owner,...

16 December 2021 · Elise Steegstra

Between capitalism and culture

Intellectual property is an economic instrument that no longer serves the purpose of advancing society. ​I. Introduction It is established in western or European society that intellectual property rights...

10 September 2021 · Elise Steegstra

SPIRITUALITY FOR SALE

CAN IP RIGHTS BE USED FOR THE PROTECTION OF INDIGENOUS SACRED RITUALS AND CONSERVATION OF THEIR ASSOCIATED PLANTS? I Introduction Indigenous communities around the globe have had their spiritual Traditional...