23 June 2026 · GNR Media

Navigating Brand Selection and Intellectual Property: Insights for Businesses

Understanding the intricate relationship between brand selection and intellectual property (IP) protection is essential for any business. Overlooking this connection can lead to costly mistakes that undermine...

19 June 2026 · GNR Media

Common Mistakes in Brand Selection and Trade marking: Insights from Elise Explains IP

The journey of brand selection and trade mark registration is fraught with potential pitfalls that can lead to costly mistakes. Many business owners approach these decisions with an oversimplified perspective,...

17 June 2026 · Elise Steegstra

Can You Copyright a Vibe?

Every creator is influenced by something. A musician hears a song and loves its groove. A designer sees packaging and likes the aesthetic. A business owner finds a competitor's website and tells their...

13 May 2026 · Elise Steegstra

Oracle v Google: What the API Copyright Case Means for Australian Businesses

What happens when you write your own software code, but deliberately make it work like someone else’s? That question sat at the centre of one of the most significant software copyright disputes of the...

6 May 2026 · Elise Steegstra

Why Expanding Overseas Can Put Your Trade Mark at Risk

I’m writing this from London, where I’m attending INTA 2026 alongside trade mark professionals and brand owners from around the world. And between the conference sessions, meetings and receptions, one...

26 April 2026 · Elise Steegstra

World IP Day 2026: What Sport Can Teach Businesses About IP

World IP Day: What sport can teach us about intellectual property? Every year on 26 April, World Intellectual Property Day puts the spotlight on the role intellectual property plays in encouraging creativity...