27 May 2021 · Elise Steegstra

Genericide — The Death of a Trade Mark

With great recognition, comes great trade mark risk It’s every marketer’s wildest dream. The brand that they are marketing has achieved widespread recognition and fame and is now so closely associated...

6 May 2021 · Elise Steegstra

The oily business of the peanut butter wars

Today I look at the ongoing legal battle between Kraft and Bega over the right to use the iconic ‘yellow jar’ for peanut butter. ​Key Points - ​Trade Marks and Branding: Does your packaging form an...