23 June 2026 · GNR Media

Navigating Brand Selection and Intellectual Property: Insights for Businesses

Understanding the intricate relationship between brand selection and intellectual property (IP) protection is essential for any business. Overlooking this connection can lead to costly mistakes that undermine...

19 June 2026 · GNR Media

Common Mistakes in Brand Selection and Trade marking: Insights from Elise Explains IP

The journey of brand selection and trade mark registration is fraught with potential pitfalls that can lead to costly mistakes. Many business owners approach these decisions with an oversimplified perspective,...

15 April 2026 · GNR Media

Intellectual Property: Building Trust Through Strategic Clarity

Intellectual property (IP) is often shrouded in complexity, with many businesses mistakenly viewing it as the sole concern of legal experts. This misconception can lead to significant oversights,...

18 March 2026 · Elise Steegstra

The Katy Perry Trade Mark Case: What the High Court Just Clarified About Reputation and Timing

When trade mark disputes involve celebrities, they tend to attract attention well beyond the legal world. The High Court of Australia’s decision in Taylor v Killer Queen LLC HCA 5 — often referred to...

4 March 2026 · Elise Steegstra

How Packaging and Colours Become Trade Marks in Australia

Most business owners think of trade marks as names and logos. But in the right circumstances, your packaging shape, container, or even a colour can become a registered trade mark. That can be commercially...

12 February 2026 · Elise Steegstra

How to Choose a Strong Trade Mark

Choosing a business name is one of the most important brand decisions you will make. But from a legal perspective, not all trade marks are created equal. If you want your trade mark to be registrable,...