12 August 2026 · Elise Steegstra

Brown Nose Day v Red Nose Day: When Are Trade Marks Too Similar?

What happens when two trade marks share the same basic structure, cover the same services and differ by only one colour? That was the question at the heart of the dispute between BROWN NOSE DAY and the...

11 August 2026 · GNR Media

Transforming Businesses Through Intellectual Property Strategy

A founder spent three years building a skincare brand, only to discover, weeks before a major retail launch, that her brand name was already trade marked by a competitor in her category. The launch stalled....

30 July 2026 · GNR Media

Intellectual Property: A Strategic Asset for Business Resilience

Most business owners treat intellectual property as paperwork. That instinct is costing them money they don't even know they're losing. IP is not a legal formality you deal with once and forget. It's...

29 July 2026 · Elise Steegstra

The Hidden IP Risks of Using AI for Marketing

AI has quickly become part of the everyday marketing toolkit. Businesses are using tools like ChatGPT, Microsoft Copilot, Canva AI, Adobe Firefly and other generative AI platforms to write website copy,...

20 July 2026 · GNR Media

Avoiding Pitfalls in Brand Selection

I've watched founders pour months into building a brand: the name, the colours, the story; only to receive a cease-and-desist letter before their first anniversary. It's more common than you'd think,...

15 July 2026 · Elise Steegstra

Who Owns the Intellectual Property in Your Family Business?

When families talk about business succession, the conversation usually centres on the obvious things. Who will own the shares? Who will become a director? Who gets the business premises? Will one child...