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      • Trade Marks & Branding
      • AI & Emerging Technology for Business | Elise Steegstra
      • Business Protection & Succession
      • Copyright & Creative Assets
    • Blog
    • Elise Explains IP >
      • IP Risk and Ownership Audit for Businesses
      • IP Basics Course
    • Speaking
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  • 14 May 2026 · Elise Steegstra Elise Steegstra

    High Court Clarifies “Honest Concurrent Use” in Landmark ZIP Trade Mark Decision

    The High Court of Australia issued a key decision in Zip Co Limited v Firstmac Limited HCA 16, clarifying the scope of the “honest concurrent use” defence under the Trade Marks Act 1995 (Cth). This...

    • Commercial Law
    • IP Strategy
    • Trademarks
  • Oracle v Google blog hero image featuring an Android phone, law books, scales of justice and a gavel, illustrating the Java API copyright dispute and the difference between fair use and fair dealing.
    13 May 2026 · Elise Steegstra Elise Steegstra

    Oracle v Google: What the API Copyright Case Means for Australian Businesses

    What happens when you write your own software code, but deliberately make it work like someone else’s? That question sat at the centre of one of the most significant software copyright disputes of the...

    • Ai
    • Business Growth
    • Copyright
    • Intellectual Property
    • Technology
  • London skyline and Big Ben with international travel and brand protection imagery, illustrating the trade mark risks businesses face when expanding overseas.
    6 May 2026 · Elise Steegstra Elise Steegstra

    Why Expanding Overseas Can Put Your Trade Mark at Risk

    I’m writing this from London, where I’m attending INTA 2026 alongside trade mark professionals and brand owners from around the world. And between the conference sessions, meetings and receptions, one...

    • Business Growth
    • Intellectual Property
    • International
    • IP Strategy
  • Pink and charcoal sporting equipment, including a running shoe, soccer ball, tennis ball and racket, representing innovation, branding and intellectual property in sport.
    26 April 2026 · Elise Steegstra Elise Steegstra

    World IP Day 2026: What Sport Can Teach Businesses About IP

    World IP Day: What sport can teach us about intellectual property? Every year on 26 April, World Intellectual Property Day puts the spotlight on the role intellectual property plays in encouraging creativity...

    • Intellectual Property
    • IP Strategy
  • A padlock on a stairway surrounded by tangled wires, representing the complexity of intellectual property protection for entrepreneurs
    15 April 2026 · GNR Media GNR Media

    Intellectual Property: Building Trust Through Strategic Clarity

    Intellectual property (IP) is often shrouded in complexity, with many businesses mistakenly viewing it as the sole concern of legal experts. This misconception can lead to significant oversights, jeopardising...

    • Business Growth
    • Entrepreneurs
    • Intellectual Property
    • IP Strategy
    • Trademarks
  • Startup workspace with laptop, notebook and trade mark checklist illustrating common trade mark mistakes startups should avoid.
    15 April 2026 · Elise Steegstra Elise Steegstra

    Common Trade Mark Mistakes Startups Make

    When you’re starting a business, there are plenty of things competing for your attention. You’re developing the product or service. Finding customers. Building a website. Setting up systems. Working...

    • Business Growth
    • Entrepreneurs
    • Intellectual Property
    • IP Strategy
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Elise Steegstra

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