11 March 2026 · Elise Steegstra

Can You Trademark a Slogan or Tagline in Australia?

Can You Trademark a Slogan or Tagline in Australia? “Just Do It.” “I’m Lovin’ It.” “Because You’re Worth It.” Sometimes a handful of words can become almost as recognisable as the business name or logo...

4 March 2026 · Elise Steegstra

How Packaging and Colours Become Trade Marks in Australia

Most business owners think of trade marks as names and logos. But in the right circumstances, your packaging shape, container, or even a colour can become a registered trade mark. That can be commercially...

18 February 2026 · Elise Steegstra

International Trade Marks: When You Need Them (And Why Filing Late Can Cost You)

Many business owners assume trade mark protection travels with their brand. It doesn’t. Trade marks are territorial rights. If you register your mark in Australia through IP Australia, you obtain rights...

12 February 2026 · Elise Steegstra

How to Choose a Strong Trade Mark

Choosing a business name is one of the most important brand decisions you will make. But from a legal perspective, not all trade marks are created equal. If you want your trade mark to be registrable,...

21 January 2026 · Elise Steegstra

Getty Images v Stability AI: A Landmark AI Decision — and What It Means for Australia

In November 2025, the UK High Court handed down its long-awaited decision in Getty Images v Stability AI, the first major judgment anywhere in the world to meaningfully address how copyright and trade...

14 January 2026 · Elise Steegstra

Aldi, Dupes and IP Law: When “Inspired By” Becomes Infringement

Lookalike products — often called dupes — are everywhere. They promise consumers a familiar experience at a lower price, and for retailers, they are a powerful commercial strategy. But from an intellectual...