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      • Trade Marks & Branding
      • AI & Emerging Technology for Business | Elise Steegstra
      • Business Protection & Succession
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      • IP Basics Course
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  • Elise Explains IP illustration featuring a blue cartoon dog outside Australian Parliament House, alongside copyright documents and a judge's gavel, exploring whether using Bluey in political cartoons is protected by Australia's parody and satire laws.
    4 November 2026 · Elise Steegstra Elise Steegstra

    Can You Use Bluey in a Political Cartoon? Copyright, Parody and Satire Under Australian Law

    The ABC's dispute with One Nation over political cartoons featuring Bluey raises an interesting question: when does using someone else's copyrighted character become lawful satire? Australia's favourite...

    • Copyright
    • IP Strategy
    • Social Media
  • 26 October 2026 · Elise Steegstra Elise Steegstra

    Copyright & Creative Businesses: Safeguarding Your Intellectual Property

    Most business owners don't think about copyright until something goes wrong. A design gets copied. Content appears on a competitor's site. A collaboration falls apart and nobody can agree on who owns...

    • Copyright
    • Intellectual Property
    • IP Strategy
  • 15 October 2026 · Elise Steegstra Elise Steegstra

    Copyright & Creative Businesses: A Strategic Approach to Protecting Your Work

    Most business owners don't think about copyright until something goes wrong. A piece of work gets copied, a contract dispute surfaces, or a collaborator walks away claiming ownership of something you...

    • Business Growth
    • Copyright
  • ditorial image for Elise Explains IP showing a stack of CDs, a laptop streaming The Reefer Song, film reels and vintage television imagery, illustrating how physical media can preserve music, film and TV that may change or disappear from streaming services.
    7 October 2026 · Elise Steegstra Elise Steegstra

    Your CD Collection Knows Things Spotify Has Forgotten

    I still own my CDs. And before anyone asks, no, they are not scratched. They have been properly looked after. Some may eventually succumb to disc rot, but that is a chemical deterioration issue and not...

    • Copyright
    • Intellectual Property
    • Licensing
    • Social Media
  • Elise Explains IP podcast graphic: two smiling snack packaging boxes being compared under a magnifying glass, is inspired-by packaging copyright infringement, Aldi v Hampden explained.
    9 September 2026 · Elise Steegstra Elise Steegstra

    Is “Inspired By” Packaging Copyright Infringement?

    Is “Inspired By” Packaging Copyright Infringement? Aldi v Hampden Explained Here's a sentence that should make every business owner sit up. A design agency told its client, in writing, that a new packaging...

    • Business Growth
    • Copyright
    • Intellectual Property
    • IP Strategy
  • Laptop using generative AI for marketing surrounded by questions about copyright, trade marks, ownership and confidential information.
    29 July 2026 · Elise Steegstra Elise Steegstra

    The Hidden IP Risks of Using AI for Marketing

    AI has quickly become part of the everyday marketing toolkit. Businesses are using tools like ChatGPT, Microsoft Copilot, Canva AI, Adobe Firefly and other generative AI platforms to write website copy,...

    • Ai
    • Copyright
    • IP Strategy
    • Social Media
    • Trademarks
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Elise Steegstra

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