11 July 2026 · GNR Media

Understanding Common Mistakes in Brand Selection and Intellectual Property Management

Intellectual property (IP) is a crucial element in the success of any business, yet many entrepreneurs overlook its significance. Too often, IP is treated as an afterthought rather than a strategic asset...

8 July 2026 · Elise Steegstra

What Happens to Your Intellectual Property When You Die?

When people think about estate planning, they tend to think about the obvious things: the family home, bank accounts, investments and superannuation. But what happens to your intellectual property when...

29 June 2026 · GNR Media

Understanding the Critical Role of IP in Brand Selection and Protection

Intellectual property (IP) often becomes a secondary consideration for many business owners until they face costly setbacks that jeopardise their brand's integrity. Recognising the complexities of IP...

23 June 2026 · GNR Media

Navigating Brand Selection and Intellectual Property: Insights for Businesses

Understanding the intricate relationship between brand selection and intellectual property (IP) protection is essential for any business. Overlooking this connection can lead to costly mistakes that undermine...

14 May 2026 · Elise Steegstra

High Court Clarifies “Honest Concurrent Use” in Landmark ZIP Trade Mark Decision

The High Court of Australia issued a key decision in Zip Co Limited v Firstmac Limited HCA 16, clarifying the scope of the “honest concurrent use” defence under the Trade Marks Act 1995 (Cth). This...

6 May 2026 · Elise Steegstra

Why Expanding Overseas Can Put Your Trade Mark at Risk

I’m writing this from London, where I’m attending INTA 2026 alongside trade mark professionals and brand owners from around the world. And between the conference sessions, meetings and receptions, one...