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      • Trade Marks & Branding
      • AI & Emerging Technology for Business | Elise Steegstra
      • Business Protection & Succession
      • Copyright & Creative Assets
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    • Elise Explains IP >
      • IP Risk and Ownership Audit for Businesses
      • IP Basics Course
    • Speaking
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  • Creative workspace illustrating IP licensing, with a laptop, artwork, photography and a checklist covering licence scope, duration, territory, exclusivity and payment.
    3 June 2026 · Elise Steegstra Elise Steegstra

    How to License Your Creative Work Without Losing Control

    Creating something valuable is one thing. Working out how other people can use it — without accidentally giving away more than you intended — is another. For designers, photographers, writers, artists,...

    • Business Growth
    • Copyright
    • Licensing
  • Film clapperboard, film strip and production credit sheet with the director credit highlighted in pink, representing copyright, attribution and moral rights for creatives in Australia.
    27 May 2026 · Elise Steegstra Elise Steegstra

    Copyright and Moral Rights in Australia: Why Giving Credit Matters

    When we talk about copyright, the conversation usually starts with ownership. Who owns the photograph? Who owns the film? Can the business reproduce the design? Can the client change the work? Can someone...

    • Business Growth
    • Copyright
    • Licensing
  • Creative workspace with design materials, laptop and notebook promoting an Elise Explains IP episode about copyright basics and ownership for Australian creatives.
    20 May 2026 · Elise Steegstra Elise Steegstra

    Who Actually Owns Your Work? Copyright Basics for Creatives in Australia

    If you create something, you own it. Right? Sometimes. But copyright ownership in Australia can be more complicated than many creatives realise. Whether you are a graphic designer, photographer, illustrator,...

    • Business Growth
    • Copyright
    • Entrepreneurs
  • 14 May 2026 · Elise Steegstra Elise Steegstra

    High Court Clarifies “Honest Concurrent Use” in Landmark ZIP Trade Mark Decision

    The High Court of Australia issued a key decision in Zip Co Limited v Firstmac Limited HCA 16, clarifying the scope of the “honest concurrent use” defence under the Trade Marks Act 1995 (Cth). This...

    • Commercial Law
    • IP Strategy
    • Trademarks
  • Oracle v Google blog hero image featuring an Android phone, law books, scales of justice and a gavel, illustrating the Java API copyright dispute and the difference between fair use and fair dealing.
    13 May 2026 · Elise Steegstra Elise Steegstra

    Oracle v Google: What the API Copyright Case Means for Australian Businesses

    What happens when you write your own software code, but deliberately make it work like someone else’s? That question sat at the centre of one of the most significant software copyright disputes of the...

    • Ai
    • Business Growth
    • Copyright
    • Intellectual Property
    • Technology
  • London skyline and Big Ben with international travel and brand protection imagery, illustrating the trade mark risks businesses face when expanding overseas.
    6 May 2026 · Elise Steegstra Elise Steegstra

    Why Expanding Overseas Can Put Your Trade Mark at Risk

    I’m writing this from London, where I’m attending INTA 2026 alongside trade mark professionals and brand owners from around the world. And between the conference sessions, meetings and receptions, one...

    • Business Growth
    • Intellectual Property
    • International
    • IP Strategy
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Elise Steegstra

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