7 October 2026 · Elise Steegstra

Your CD Collection Knows Things Spotify Has Forgotten

I still own my CDs. And before anyone asks, no, they are not scratched. They have been properly looked after. Some may eventually succumb to disc rot, but that is a chemical deterioration issue and not...

2 October 2026 · Elise Steegstra

Know when to enforce

A luxury handbag and a cup of bubble tea might seem to have little in common. But the Louis Vuitton and Molly Tea dispute shows why a visual identity needs careful consideration, even when the businesses...

23 September 2026 · Elise Steegstra

Should You Name Your Business After Yourself? The Trade Mark Risks Explained

If your business is called “ Consulting” or “ Design Studio,” there’s a decent chance you’ve made your life harder than it needed to be. Not because your name isn’t great — it’s your name, of course it’s...

9 September 2026 · Elise Steegstra

Is “Inspired By” Packaging Copyright Infringement?

Is “Inspired By” Packaging Copyright Infringement? Aldi v Hampden Explained Here's a sentence that should make every business owner sit up. A design agency told its client, in writing, that a new packaging...

4 September 2026 · GNR Media

Rethinking Intellectual Property as a Strategic Asset for Business Growth

Most business owners treat intellectual property as a legal formality. That instinct is costing them money. IP sits quietly inside every business - in the brand name on the website, the process that...

2 September 2026 · Elise Steegstra

Launched Your Product Before Protecting Its Design? You May Have Already Lost the Right to Register It

Launched Your Product Before Protecting Its Design? You May Have Already Lost the Right to Register It Here's something most business owners don't find out until it's too late: if you launch a product...