Elise Steegstra
[Picture] Understanding intellectual property (IP) is essential for any business aiming for sustainable growth. Many organisations mistakenly believe that marketing is their primary hurdle. In truth,...
Elise Steegstra
[Picture] As intellectual property (IP) increasingly influences business success, organisations face the challenge of navigating a complex web of rights and regulations. For founders and creators, the...
Elise Steegstra
When trade mark disputes involve celebrities, they tend to attract attention well beyond the legal world. The High Court of Australia’s decision in Taylor v Killer Queen LLC [2026] HCA 5 — often referred...
Elise Steegstra
Most business owners think of trade marks as names and logos. But in the right circumstances, your packaging shape, container, or even a colour can become a registered trade mark. That can be commercially...
Elise Steegstra
Many business owners assume trade mark protection travels with their brand. It doesn’t. Trade marks are territorial rights. If you register your mark in Australia through IP Australia, you obtain rights...
Elise Steegstra
Choosing a business name is one of the most important brand decisions you will make. But from a legal perspective, not all trade marks are created equal. If you want your trade mark to be registrable,...