30 July 2026 · GNR Media

Intellectual Property: A Strategic Asset for Business Resilience

Most business owners treat intellectual property as paperwork. That instinct is costing them money they don't even know they're losing. IP is not a legal formality you deal with once and forget. It's...

29 July 2026 · Elise Steegstra

The Hidden IP Risks of Using AI for Marketing

AI has quickly become part of the everyday marketing toolkit. Businesses are using tools like ChatGPT, Microsoft Copilot, Canva AI, Adobe Firefly and other generative AI platforms to write website copy,...

20 July 2026 · GNR Media

Avoiding Pitfalls in Brand Selection

I've watched founders pour months into building a brand: the name, the colours, the story; only to receive a cease-and-desist letter before their first anniversary. It's more common than you'd think,...

15 July 2026 · Elise Steegstra

Who Owns the Intellectual Property in Your Family Business?

When families talk about business succession, the conversation usually centres on the obvious things. Who will own the shares? Who will become a director? Who gets the business premises? Will one child...

11 July 2026 · GNR Media

Understanding Common Mistakes in Brand Selection and Intellectual Property Management

Intellectual property (IP) is a crucial element in the success of any business, yet many entrepreneurs overlook its significance. Too often, IP is treated as an afterthought rather than a strategic asset...

8 July 2026 · Elise Steegstra

What Happens to Your Intellectual Property When You Die?

When people think about estate planning, they tend to think about the obvious things: the family home, bank accounts, investments and superannuation. But what happens to your intellectual property when...