July 2026

30 July 2026 · GNR Media

Intellectual Property: A Strategic Asset for Business Resilience

Most business owners treat intellectual property as paperwork. That instinct is costing them money they don't even know they're losing. IP is not a legal formality you deal with once and forget. It's...
- Intellectual Property
- IP Strategy
20 July 2026 · GNR Media

Avoiding Pitfalls in Brand Selection

I've watched founders pour months into building a brand: the name, the colours, the story; only to receive a cease-and-desist letter before their first anniversary. It's more common than you'd think,...
- Intellectual Property
- IP Strategy
11 July 2026 · GNR Media

Understanding Common Mistakes in Brand Selection and Intellectual Property Management

Intellectual property (IP) is a crucial element in the success of any business, yet many entrepreneurs overlook its significance. Too often, IP is treated as an afterthought rather than a strategic asset...
- Intellectual Property
- IP Strategy

Elise Steegstra

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I acknowledge the Wurundjeri Woi-wurrung people as the traditional owners and custodians of the land and waters on which I live and work, affirming their long-standing connection to the area through culture and ceremony. I recognise the crucial role of Elders, past, present and emerging, in community cohesion and the ongoing transmission of culture and history.