15 April 2026 · GNR Media

Intellectual Property: Building Trust Through Strategic Clarity

Intellectual property (IP) is often shrouded in complexity, with many businesses mistakenly viewing it as the sole concern of legal experts. This misconception can lead to significant oversights, jeopardising...

20 March 2026 · Elise Steegstra

Social Media IP Risks for Brands: What Business Owners Need to Know

Social Media IP Risks for Brands: What Business Owners Need to Know Social media is one of the most powerful tools available for building a brand. It allows businesses to reach new audiences, build communities...

18 March 2026 · Elise Steegstra

The Katy Perry Trade Mark Case: What the High Court Just Clarified About Reputation and Timing

When trade mark disputes involve celebrities, they tend to attract attention well beyond the legal world. The High Court of Australia’s decision in Taylor v Killer Queen LLC HCA 5 — often referred to...

11 March 2026 · Elise Steegstra

Can You Trademark a Slogan or Tagline in Australia?

Can You Trademark a Slogan or Tagline in Australia? “Just Do It.” “I’m Lovin’ It.” “Because You’re Worth It.” Sometimes a handful of words can become almost as recognisable as the business name or logo...

4 March 2026 · Elise Steegstra

How Packaging and Colours Become Trade Marks in Australia

Most business owners think of trade marks as names and logos. But in the right circumstances, your packaging shape, container, or even a colour can become a registered trade mark. That can be commercially...

12 February 2026 · Elise Steegstra

How to Choose a Strong Trade Mark

Choosing a business name is one of the most important brand decisions you will make. But from a legal perspective, not all trade marks are created equal. If you want your trade mark to be registrable,...