Elise Steegstra
Lookalike products — often called dupes — are everywhere. They promise consumers a familiar experience at a lower price, and for retailers, they are a powerful commercial strategy. But from an intellectual...
Elise Steegstra
Using a foreign word in a brand name can feel clever, distinctive, or sophisticated. Many businesses assume that choosing a non-English word automatically gives them a stronger, more protectable trade...
Elise Steegstra
When you’re building a business, your brand is one of your most valuable assets. Yet too many founders and small business owners overlook a crucial part of brand protection: trade marks. In this blog,...
Elise Steegstra
Intellectual property (IP) is one of the most valuable — and most misunderstood — assets in any modern business. Whether you’re a start-up founder, creative, consultant, or established business owner,...
Elise Steegstra
Intellectual property is an economic instrument that no longer serves the purpose of advancing society. I. Introduction It is established in western or European society that intellectual property rights...
Elise Steegstra
With great recognition, comes great trade mark risk It’s every marketer’s wildest dream. The brand that they are marketing has achieved widespread recognition and fame and is now so closely associated...