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    • Home >
      • Trade Marks & Branding
      • AI & Emerging Technology for Business | Elise Steegstra
      • Business Protection & Succession
      • Copyright & Creative Assets
    • Blog
    • Elise Explains IP >
      • IP Risk and Ownership Audit for Businesses
      • IP Basics Course
    • Speaking
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  • Family business succession planning workspace illustrating intellectual property assets including brands, systems, customers and business legacy.
    15 July 2026 · Elise Steegstra Elise Steegstra

    Who Owns the Intellectual Property in Your Family Business?

    When families talk about business succession, the conversation usually centres on the obvious things. Who will own the shares? Who will become a director? Who gets the business premises? Will one child...

    • Business Growth
    • Business Succession
    • IP Strategy
    • Licensing
    • Trademarks
  • Pisco Sour with grapes and a Peruvian flag overlooking a vineyard, illustrating the Federal Court case about Peru's PISCO certification trade mark in Australia.
    1 July 2026 · Elise Steegstra Elise Steegstra

    Can Peru Trade Mark PISCO?

    Can a country effectively claim rights over the name of a drink? That was the question at the heart of the recent Federal Court decision in Republic of Peru (Peruvian State) v Registrar of Trade Marks...

    • International
    • Trademarks
  • 14 May 2026 · Elise Steegstra Elise Steegstra

    High Court Clarifies “Honest Concurrent Use” in Landmark ZIP Trade Mark Decision

    The High Court of Australia issued a key decision in Zip Co Limited v Firstmac Limited HCA 16, clarifying the scope of the “honest concurrent use” defence under the Trade Marks Act 1995 (Cth). This...

    • Commercial Law
    • IP Strategy
    • Trademarks
  • A padlock on a stairway surrounded by tangled wires, representing the complexity of intellectual property protection for entrepreneurs
    15 April 2026 · GNR Media GNR Media

    Intellectual Property: Building Trust Through Strategic Clarity

    Intellectual property (IP) is often shrouded in complexity, with many businesses mistakenly viewing it as the sole concern of legal experts. This misconception can lead to significant oversights, jeopardising...

    • Business Growth
    • Entrepreneurs
    • Intellectual Property
    • IP Strategy
    • Trademarks
  • Smartphone displaying social media content on a branded workspace, illustrating social media IP risks including brand consistency, influencers and content protection.
    20 March 2026 · Elise Steegstra Elise Steegstra

    Social Media IP Risks for Brands: What Business Owners Need to Know

    Social Media IP Risks for Brands: What Business Owners Need to Know Social media is one of the most powerful tools available for building a brand. It allows businesses to reach new audiences, build communities...

    • IP Strategy
    • Social Media
    • Trademarks
  • 18 March 2026 · Elise Steegstra Elise Steegstra

    The Katy Perry Trade Mark Case: What the High Court Just Clarified About Reputation and Timing

    When trade mark disputes involve celebrities, they tend to attract attention well beyond the legal world. The High Court of Australia’s decision in Taylor v Killer Queen LLC HCA 5 — often referred to...

    • Commercial Law
    • Intellectual Property
    • Trademarks
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Elise Steegstra

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