Genericide — The Death of a Trade Mark
With great recognition, comes great trade mark risk It’s every marketer’s wildest dream. The brand that they are marketing has achieved widespread recognition and fame and is now so closely associated...
The oily business of the peanut butter wars
Today I look at the ongoing legal battle between Kraft and Bega over the right to use the iconic ‘yellow jar’ for peanut butter. Key Points - Trade Marks and Branding: Does your packaging form an...
Author
Elise Steegstra is an Australian Lawyer and general law nerd
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